Implementation of Marketing Strategy and Processing Technology in Improving Sales Quality and Productivity of CV. Tiga Lima Jaya in Trenggalek Regency
DOI:
https://doi.org/10.11594/nstp.2025.4707Keywords:
Marketing Mix 4P, Processing Technology, Organic Fertilizer, SDG 8, SDG 9, SDG 12, SDG 15Abstract
Goat farmers in Trenggalek Regency produce goat manure waste (KOHE) which continues to increase every day. This waste is used as raw material for the production of organic fertilizer, which then gave birth to a farmer-owned business in Jajar Village, namely CV. Tiga Lima Jaya, is engaged in the production of organic fertilizer. However, CV. Tiga Lima Jaya faces major problems in terms of marketing organic fertilizer and the use of less effective processing technology, which results in less than optimal sales. The purpose of this community service program is to provide training on marketing strategies and fertilizer processing technology to improve the quality and productivity of sales at CV. Tiga Lima Jaya. The method used is by providing materials and opening discussion sessions so that participants can better understand the contents of the material presented. The results of the marketing strategy implementation activity have an impact on increasing the number of requests for organic fertilizer and the income received. In addition, technological assistance in the form of a fertilizer processing machine provided by the UPN East Java community service team has succeeded in increasing the quantity and quality of organic fertilizer produced. This activity provides benefits in the form of increasing sales of CV. Tiga Lima Jaya organic fertilizer products and increasing the competitiveness of its selling price. Based on the program evaluation, 80% of partners are able to operate fertilizer processing machines and independently implement marketing strategies with the Marketing Mix 4P approach, namely Product, Price, Place, and Promotion. This activity also supports the implementation of several SDGs including SDG 8 (decent work and economic growth), SDG 9 (industry, innovation, and infrastructure), SDG 12 (responsible consumption and production), and SDG 15 (land ecosystems).
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