Ecotourism Strategy in Facing the New-Normal Era (Case Study: Ecowisata Gunung Anyar)
DOI:
https://doi.org/10.11594/nstp.2021.0966Keywords:
Ecowisata Gunung Anyar, new normal era, external strategy, internal strategyAbstract
The COVID-19 pandemic has changed all aspects of life including people's habits of traveling and traveling. People limit themselves to mobilization to avoid spreading the virus. But that does not mean tourist attractions do not have the opportunity to rise again during the new normal era. According to the Director of the Indonesia Ecotourism Network, Ary Suhandi, in the new normal era, the trend of large numbers of tourism (mass tourism) is predicted to be replaced by the trend of quality tourism. "Ecotourism, adventure, and wellness tourism are great opportunities (travel.detik.com). So, that serious effort is needed by ecotourism managers to take advantage of these opportunities. The strategy carried out by the management must continue to prioritize the principles of health protocol handling covid 19. So that will provide comfort for visitors and managers. Ecotourism Gunung Anyar is one of the ecotourism in the East of Surabaya City which is back active in the new normal era. Various kinds of strategies are carried out by ecotourism Gunung Anyar to survive during the COVID-19 pandemic conditions. discussing Gunung Anyar's ecotourism strategy in facing the new normal era but still prioritizing the concept of conservation and education. This study uses qualitative and quantitative methods. Based on the results of the study it can be concluded that the strategy carried out includes internal and external strategies. The manager's efforts to continue to prioritize the concept of conservation, while externally are related to service strategies to visitors during the new normal.
Downloads
Downloads
Published
Conference Proceedings Volume
Section
License
Copyright (c) 2021 Nusantara Science and Technology Proceedings

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this proceedings agree to the following terms:
Authors retain copyright and grant the Nusantara Science and Technology Proceedings right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceedings published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).