MANDASARI, Virginia; ACHMAD, Zainal Abidin; DEWANTI, Mentari Clara; WIDIYANTI, Rikantini. Navigating the Digital Frontier: The Evolution of Consumer Behavior and Its Impact on Experiential Marketing . Nusantara Science and Technology Proceedings, Malang, Indonesia, v. 2024, n. 47, p. 435–442, 2025. DOI: 10.11594/nstp.2025.4764. Disponível em: https://nstproceeding.com/index.php/nuscientech/article/view/1417. Acesso em: 14 jun. 2025.