“The Internal Branding Implementation Towards Brand Commitment Building (Study at Universitas Pembangunan Nasional (UPN) “Veteran” East Java As the ‘Bela Negara’ University)”. Nusantara Science and Technology Proceedings (April 19, 2019): 563–571. Accessed April 24, 2025. https://nstproceeding.com/index.php/nuscientech/article/view/152.