Mandasari V, Achmad ZA, Dewanti MC, Widiyanti R. Navigating the Digital Frontier: The Evolution of Consumer Behavior and Its Impact on Experiential Marketing . Nusantara Sci. and Tech. Proc. [Internet]. 2025 May 21 [cited 2025 Jun. 14];2024(47):435-42. Available from: https://nstproceeding.com/index.php/nuscientech/article/view/1417