Redesign of Packaging and Marketing as An Attraction of “Dumbek” In Improving the Economy of Community Enterprises in Kesamben Village, Plumpang District, Tuban Regency
DOI:
https://doi.org/10.11594/nstp.2025.47150Keywords:
Training, digital marketing, product packagingAbstract
Redesigning product packaging and marketing is an important part of the business process of producing products, especially food and beverages. Packaging and marketing are also related to achieving planned sales targets. Good packaging can attract potential buyers to decide whether to buy or not. The concept and application of digital marketing can encourage increased sales of a product. Along with technological advances, world marketing trends are increasingly diverse, one of which is the online marketing trend. This digital product marketing and packaging training program is provided to the people of Kesamben Village, Plumpang District, Tuban Regency. Specifically aimed at the target group, namely the Micro, Small, and Medium Enterprises (MSMEs) group in the field of Tuban Regency's typical cake food, namely Dumbek, which is located in Kesamben Kulon Hamlet, Kesamben Village, Plumpang District, Tuban Regency. This training program has a target achievement, namely providing knowledge and skills related to unique and attractive packaging and increasing marketing through digital services.
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