Website-based Digital Company Profile as a Medium for Globalization of Bamboo Products by Bambu Pacet
DOI:
https://doi.org/10.11594/nstp.2025.4726Keywords:
Bamboo, furniture, website, company profile, marketingAbstract
Bambu Pacet is a company that produces unique and innovative bamboo furniture and home decor products. The various designs produced by Bambu Pacet have characteristics that distinguish it from other competitors, for example, bamboo furniture combined with woven fabrics of the archipelago. Currently, many of Bambu Pacet's customers are from within the country. Along with business growth, Bambu Pacet has a great desire to expand its market reach to the international arena. To support this expansion, Bambu Pacet realizes the importance of having a Company Profile that can be accessed anytime and anywhere. Bambu Pacet currently does have a website but it is no longer usable. Responding to this challenge, the UPN Veteran East Java community service team proposed the development of a website-based Digital Company Profile. The website is designed with a modern and intuitive look and is equipped with features that make it easy for users to explore information about furniture products, home decor, production processes, and the company's vision and mission. To reach a wider market, this website is presented in two languages, namely Indonesian and English. The website is expected to provide potential customers, business partners, and investors with a comprehensive overview of Bambu Pacet, accessible anytime and anywhere via any internet-connected device, with product information, company news, and contacts updated in real time. In addition, this website will also serve as an effective communication medium to convey the latest information about the latest products, promos, and events organized by the company and make it easier for the website to be found by search engines such as Google.
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