Mapping of Existing Agro-Industrial Products in “Lumbung Stroberi” and Their Potential Linkages with the Tourism Sector
DOI:
https://doi.org/10.11594/nstp.2025.4711Keywords:
Agro-industry, agro-industrial products, agro-tourismAbstract
The potential for agro-industrial development in Indonesia is enormous, supported by an agricultural sector with diverse agricultural products. “Lumbung Stroberi” is one of the tourist villages that presents agro-tourism attractions with the main attraction being strawberry picking. agro-tourism in 'Lumbung Stroberi' has not developed optimally because the role of UMKM in the village has not been identified. Identification of agro-industry products is needed to add alternative agro-tourism attractions. The purpose of this research is the mapping of agro-industrial products in “Lumbung Stroberi” and the potential for development in the tourism sector (agritourism). The research method uses a qualitative description with a regional complex approach which is a type of regional identification based on the idea of uniformity. The results of the mapping of agro-industrial products reveal that in Pandanrejo Village there are objectives of agro-industrial product types. These products can be developed into agritourism attractions through the selection of raw materials, processing (process, results, and packaging), and marketing. In accordance with the objectives of agritourism which can increase knowledge, understanding, experience, and recreation tourists can feel when enjoying agritourism attractions in the production process of agro-industrial products. To realize the goal of agritourism, the main role is the way and storyline of the tour guide must be interesting. Agritourism attractions can be enjoyed through the production process of agro-industrial products. Starting from the selection and preparation of materials, the production process, marketing, to how to enjoy the product. Agro-industrial products in Pandanrejo Village can be enjoyed at Cafe Lumbung Stroberi which is located between residents' strawberry plantations so that the atmosphere is very pleasant to enjoy.
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Copyright (c) 2025 Garsione Agni Andrea, Rachel Maryam Ramadhani, Dian Dewi Lestari, Rosalia Elmia, Kamelia Nurdiana S.P., Kintamara Meilanisa
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