Development of Snakefruit Innovation Products as Part of the Development of the Kramat Tourism Area Bangkalan
DOI:
https://doi.org/10.11594/nstp.2025.4745Keywords:
Snakefruit, product innovation, branding, agro-tourism, marketingAbstract
As an agricultural area with a relatively productive agricultural culture, it is a promising potential for the growth and development of rural economic businesses, especially at the farm level. Some of the main commodities of food crops in Bangkalan Regency such as corn, soybeans and cassava as well as plantation products such as snakefruit should be developed into various processed food and beverage products that can be enjoyed by everyone as snacks or as a substitute for rice. Some snakefruit-based food products are already quite widely marketed, but it is necessary to innovate more modern products with packaging that can better compete with imported products. Since 1996, a number of farmer groups in Murkola, Kramat Village, Bangkalan District, have developed snakefruit plants with high productivity. The persistence of the snakefruit farmers has yielded brilliant results. The potential of the snakefruit plantation needs to be developed as an agro-tourism area. Kramat Village is famous as the center of Bangkalan snakefruit. There are several snacks created by Poktan Ambudi Makmur, including dates, raisins, dodol and syrup, snakefruit juice marketed under the name of typical souvenirs of Madura has decreased after the Covid-19 pandemic. The harvest of snakefruit is still abundant and still scattered in the snakefruit garden during the harvest season, it is necessary to develop other products that are more modern and according to the needs of modern society such as fruit leather, snack bars and other types of snakefruit drinks. For this reason, it is necessary to provide assistance for snakefruit diversification products, product branding to improve marketing.
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