Enhancing Local Tourism through Digital Innovation with Landing Pages for BumDes Management
DOI:
https://doi.org/10.11594/nstp.2025.47144Keywords:
Digital innovation, BUMDes, Local Tourism, Landing PageAbstract
This study explores the role of digital innovation in enhancing local tourism through the development of landing pages for BUMDes (Badan Usaha Milik Desa) management, with a case study on BUMDes Tembalang Sejahtera. The initiative aimed to improve the promotion and management of Vialor Bathing Resort, a key local tourist destination. The landing page was designed to feature interactive visuals, booking functionalities, and local tourism information, enhancing visitor engagement and accessibility. The results demonstrate a significant improvement in visitor traffic, with a 35% increase in website visits and a 20% rise in confirmed bookings within three months of launching the landing page. Furthermore, revenue from tourism increased by 15%, partly due to the landing page's ability to promote additional local products and services. The study also highlights the branding advantages and operational efficiency gained from using digital platforms, although challenges such as internet accessibility and SEO optimization remain. In conclusion, digital tools like landing pages can significantly enhance local tourism and support rural economies by streamlining management processes and increasing visibility. The findings underscore the importance of continued digital innovation for BUMDes in promoting sustainable tourism.
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