Enhancing Local Potential Through Pujasera PPI as a Platform for the Creative Economy of Gresik Regency Residents

Authors

  • Daisy Marthina Rosyanti Faculty of Economic and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
  • Ratih Mukti Azhar Faculty of Economic and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
  • Febri Suryani Faculty of Economic and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
  • Kartika Nurrifa Putri Faculty of Economic and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia

DOI:

https://doi.org/10.11594/nstp.2025.4720

Keywords:

Community service, Empowerment, Local potential, Creative Economy, Pujasera, PPI

Abstract

Enhancing local potential is a strategic step in driving community-based economic growth. Pujasera, as a culinary and business center, holds significant potential to become a key driver in developing the local economy. This community service activity aims to empower local potential by optimizing Pujasera PPI as a platform for fostering the community’s creative economy. Pujasera PPI is expected to become a hub for economic activities that support small and medium-sized enterprises in marketing local products while also enhancing their capacity for innovation and creativity, especially in the digital field. This program involves various external parties as mentors and knowledge-transfer partners, focusing on product awareness, brand awareness, and digital payment systems. Through a participatory approach, the local community is actively engaged in every stage of the program, creating a collaboration that promotes economic well-being and strengthens cultural identity. The outcomes of this community service project show an increase in the skills and knowledge of local entrepreneurs, along with the development of a creative economy ecosystem around Pujasera PPI. This program is expected to serve as a sustainable model for empowering local potential in other regions.

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References

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Published

07-05-2025

Conference Proceedings Volume

Section

Articles

How to Cite

Rosyanti, D. M., Azhar, R. M., Suryani, F., & Putri, K. N. (2025). Enhancing Local Potential Through Pujasera PPI as a Platform for the Creative Economy of Gresik Regency Residents. Nusantara Science and Technology Proceedings, 2024(47), 128-131. https://doi.org/10.11594/nstp.2025.4720

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