The Impact of Strategic Logo Design on Branding and Market Presence for MSMEs: A Case Study of Dwi Dewii Red Ginger Syrup
DOI:
https://doi.org/10.11594/nstp.2025.4768Keywords:
Logo, Branding, MSMEs, Market Presence, Consumer EngagementAbstract
The significance of logos in enhancing the branding and market presence of Micro, Small, and Medium Enterprises (MSMEs) is increasingly recognized, particularly in the context of the Dwi Dewii brand, which specializes in Red Ginger Syrup. This study emphasizes the role of a well-designed logo as a crucial element of brand identity, which not only differentiates products in a competitive market but also fosters consumer trust and recognition. Research indicates that a logo serves as a visual shorthand for brand values and quality, influencing consumer perceptions and purchase intentions (Kristiyanti, 2024; Zhong et al., 2018; Sutrisno, 2022). Through community service initiatives, this project involved training MSME owners in effective logo design and branding strategies, demonstrating that a compelling logo can significantly enhance marketability and consumer engagement (Diansyah et al., 2022; Nata, 2024; Rochimah, 2023). The findings suggest that the Dwi Dewii brand's logo, which encapsulates the essence of its product and appeals to the target demographic, has the potential to elevate its market position and drive sales growth. Furthermore, the study highlights the importance of integrating cultural elements into logo design to resonate with local consumers, thereby strengthening brand loyalty and community ties (Lemuela, 2023; Saputri, 2023). In conclusion, the implementation of strategic logo design within the Dwi Dewii brand not only contributes to its identity but also serves as a vital tool for MSMEs to navigate the challenges of a post-pandemic economy, ultimately enhancing their sustainability and growth prospects in the market.
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