Increasing Innovation and Social Media Marketing Among Women Entrepreneurs in Kampung Kerupuk Surabaya
DOI:
https://doi.org/10.11594/nstp.2023.3317Keywords:
Social media marketing, MSMEs, woman entrepreneur, empowerment, innovationAbstract
Women in the society 5.0 revolution have a tremendous opportunity due to gender equality to express themselves and follow their passions. Activities related to domestic affairs do not prevent women from growing. This is evidenced by the growth in Micro, Small, and Medium Scale (MSMEs), which are 90% owned and operated by women. Meanwhile, the difficulties experienced by women are considerable. One of them is the low competence required to conduct business through social media marketing. Women still have a minor role in technological advancement. On the other part, social media is a way to establish how well women can actualize themselves by creating a solid identity. In addition, social media is also another tool that is used by woman entrepreneur to promote their businesses and expand their market share. Therefore, this community service project aims to increase the knowledge and expertise of women entrepreneurs among MSMEs in Kampung Kerupuk Surabaya in using social media platforms like Instagram for both personal branding and product promotion.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Dewi Deniaty Sholihah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this proceedings agree to the following terms:
Authors retain copyright and grant the Nusantara Science and Technology Proceedings right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceedings published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
