Exploring the Phenomenon of Racism on TikTok: A Descriptive Review from the Perspective of Digital Literacy and Mass Communication
DOI:
https://doi.org/10.11594/nstp.2025.47117Keywords:
Digital Literacy, Racism, TikTok, SDGsAbstract
Based on the literature study related to the condition of TikTok social media users who often give bad comments to other people's uploads, it is very important to equip them with good digital literacy skills. Good digital literacy will certainly make them able to filter information scattered on social media and avoid racist behavior that will have a negative impact. This research method uses descriptive qualitative method. The main data source is social media content containing racist comments. Secondary data sources are literature studies obtained scientifically. This research aims to find out why there are still many TikTok social media users Improving digital literacy in multicultural societies is very important in global efforts to achieve Sustainable Development Goals (SDGs) which aim to avoid gaps in access and understanding of technology or digital media. From several elements of digital literacy by Wheeler, it can be concluded that the lack of digital literacy skills at the filtering and selecting stage makes them unable to understand or realize that the act of commenting with race is a bad act. For example, people often give negative speech in the comments column when utilizing social media, especially TikTok social media. Their motives and goals for doing this are usually entertainment motives, which means that TikTok users feel entertained through the provision of these utterances. So that users, especially TikTok media viewers, get a personal satisfaction that aims only as entertainment. Therefore, improving the Sustainable Development Goals (SDGs) program through the 16th pillar of the SDGs, namely, Justice, Peace and Strong Institutions. Reduced racism will certainly make the digital environment peaceful and all users feel justice because they are treated equally such as being given positive comments and supported to continue working regardless of race.
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