Eco-Friendly Packaging Design Using Paper Craft and Brand Awareness Strategy for “Peyek Cakung” Logo to Increase the Sales Value
DOI:
https://doi.org/10.11594/nstp.2025.47132Keywords:
Packaging, Peyek Cakung, Brand awareness, LogoAbstract
Currently, the industry is something that needs to be considered. The development of sales of home-industry food is growing rapidly. With the existence of new innovations, consumers compete to choose which product has an attractive taste and appearance. Eco-friendly packaging is one of the considerations in choosing a packaging concept. In addition to having a variety of attractive appearances, the use of eco-friendly packaging can help in overcoming environmental problems and improve the brand's good image, so that it can increase brand awareness to consumers. In addition to packaging, the application of a logo is also very important as the identity of a product. Unfortunately, there are still many business actors who do not pay attention to the appearance of the packaging of a product. Socialization about the importance of logos and packaging displays is very important to provide knowledge to business actors as one of their ways to develop and build a product image. The socialization was carried out precisely at the Sembunganyar Village Hall, Gresik City. The target of this socialization and training is so that the Sembunganyar Village farmer group as a producer of "Peyek Cakung" can increase sales value and of course, can increase brand awareness. Not only that, farmer groups can also develop the knowledge provided and implement it in packaging and marketing activities.
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