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7st International Seminar of Research Month 2022

Issue Published : May 14, 2023
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Company Profile Book Design Training for UMKM the Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya

https://doi.org/10.11594/nstp.2023.3396
Widyasari
Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Sri Wulandari
Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Samuel Rihi Hadi Utomo
Visual Communication Design Department, Universitas Nusa Putra, Sukabumi, Indonesia
Ramadhani Putra Viadianto
Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Hafidz Arya Wijaya
Visual Communication Design Department, Faculty of Architecture and Design, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia

Corresponding Author(s) : Sri Wulandari

sri.wulandari.dkv@upnjatim.ac.id

Nusantara Science and Technology Proceedings, 7st International Seminar of Research Month 2022
Article Published : May 20, 2023

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Abstract

Globalization requires people to be more creative in seeing opportunities and making the most of them by paying attention to sustainability factors. The era of globalization which is full of demands like today, also requires people to continue to be able to meet complex needs, not only household needs but also needs related to food, clothing, transportation, and so on. One solution to this problem is to create jobs independently, not just being a job seeker. Job creation can be in various forms, one of which is through Micro, Small, and Medium Enterprises (UMKM). UMKM is expected to be able to become the pillar of the national economy with an insight into independence and has great potential to improve people's welfare. CV. Sinar Surya Mustika is a UMKM that was established in 2020 in Surabaya and is engaged in the convection and computer embroidery industry. Through observations and interviews with Mr. Moch. Taqiyuddin Abror is the owner of UMKM computer convection and embroidery industry by CV. Sinar Surya Mustika, his convection and embroidery industry always prioritizes the best services and solutions for consumer needs, provides quality and innovative results, and implements strict quality control at every stage. However, in the marketing aspect, CV. Sinar Mustika has limitations, especially in digital marketing. This is due to the lack of human resources who master digital marketing. The company profile book design training is expected to increase digitally literate human resources so that the market reach becomes wider, easier, and more effective. The design of the company profile book can be a marketing tool for a CV. Sinar Surya Mustika is facing a high level of competition in the era of globalization.  This training is based on community service activities by providing training on company profile book design for UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya. This community service activity is based on an audience study. The methods used during the activities include presentation, demonstration and practice methods. The results achieved in this outreach activity were providing information and knowledge about the company profile design, discussions with UMKM  Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika and design a company profile book.

Keywords

Company profile E-book UMKM CV. Sinar Mustika

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Generated from XML file
Widyasari, Wulandari, S. ., Utomo, S. R. H. ., Viadianto, R. P. ., & Wijaya, H. A. . (2023). Company Profile Book Design Training for UMKM the Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya. Nusantara Science and Technology Proceedings, 2023(33), 589-594. https://doi.org/10.11594/nstp.2023.3396
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