Development of Cultural Tourism Packages to Support the Marketing of Kampung Samin Bojonegoro
DOI:
https://doi.org/10.11594/nstp.2025.4709Keywords:
Tour package, tourism village, tourism marketingAbstract
The development of cultural tourism packages represents a crucial element in the marketing of Kampung Samin in Bojonegoro. This study aims to examine the strategies and approaches employed in the design of tourism packages that showcase the distinctive cultural heritage of the Samin community. By focusing on the integration of traditional Samin customs, rituals, and daily life into cohesive and attractive tourism experiences, the research aims to assess the effectiveness of these packages in attracting tourists and promoting Kampung Samin as a cultural destination. The methodology employed included a qualitative analysis based on interviews with local stakeholders, tourism experts, and visitors, as well as a review of existing tourism practices in similar cultural villages. The findings indicate that the implementation of a well-structured cultural tourism package, supported by effective marketing strategies, can significantly enhance the visibility of Kampung Samin and contribute to the local economy. The study concludes with recommendations for targeted marketing efforts, collaboration with tourism agencies, and continuous engagement with the local community, with the aim of ensuring the sustainability of the tourism packages.
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Copyright (c) 2025 Sheidy Yudhiasta, Sting Binatari, Devi Ananta Sari, Kharisma Febriana M. P., Nadhira Sekar Kinari, Ahmad Hanafi, Syafiul Muchtar Izza Nursanti
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