Integration of Research and Design: A Textbook of Commercial Building Interiors for Business Branding
DOI:
https://doi.org/10.11594/nstp.2025.4744Keywords:
Commercial Building Interiors, Branding, BusinessAbstract
An effective commercial building interiors textbook can be a valuable asset for businesses in building a strong and distinctive brand image. This textbook provides a complete guide to the interior design of commercial buildings with a focus on various building typologies, such as offices, healthcare facilities, lodging, culture and entertainment, shops, education, worship, and transportation. This research aims to develop a comprehensive framework for integrating research in the process of developing a commercial interior textbook as a business branding tool. Through an in-depth analysis of the characteristics of each typology, the textbook presents specific and relevant design principles. In addition, it also addresses important aspects such as business needs analysis, design concept development, and design presentation. Through literature review, content analysis, and interviews with experts, this research identifies five stages of integration: user needs identification, data collection, data analysis, design concept development, and evaluation. The results show that research integration can improve the relevance of the textbook to market and user needs, strengthen visual appeal, and provide more practical guidance for students and businesses. The framework developed in this study has the potential to develop interior design education by equipping students with relevant skills and preparing them to face the challenges of an increasingly complex world of work. Of the 100 respondents, 85% of students considered the content of this textbook to be quite complex and very detailed in discussing various types of commercial interiors. Likewise, examples of research results are included in the description as explanatory case studies. This Commercial Building Interiors textbook is expected to be a reference for students, interior designers, and academics in creating effective textbooks for business branding.
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