Optimizing the Visual Identity of Nusantria Batik and Eco-print to Increase Brand Awareness
DOI:
https://doi.org/10.11594/nstp.2025.4754Keywords:
Batik, eco-print, visual identity, brand awareness, fashion industryAbstract
This research aims to design the optimization of the visual identity of Nusantria Batik and Ecoprint in order to increase brand awareness. By considering cultural values and sustainability, the new logo was designed to reflect the unique characteristics and philosophy of Nusantria. The design process involved in-depth analysis of visual elements related to batik and eco-print, as well as the application of effective and aesthetic graphic design principles. It is hoped that the results of this research will be able to strengthen the brand image, increase its attractiveness in the eyes of consumers, and expand marketing reach. The optimized visual identity is expected to facilitate stronger brand recognition and position Nusantria as a major player in the eco-friendly fashion industry.
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