Storynomic Tourism as A Marketing Strategy for Cultural Tourism in Kampung Samin Bojonegoro
DOI:
https://doi.org/10.11594/nstp.2025.41104Keywords:
Storynomic, samin culture, story tourism, brand story telling, story contentAbstract
Culture is one of the tourism assets which is a tourist attraction in which there are various kinds of traditions, arts, behavior, and building architecture that are typical of an area. Cultural tourism is a type of tourism activity in which the important motivation of visitors is to learn, discover, experience, and consume. Tangible and intangible cultural attractions/products in a tourist destination. These attractions/products are related to a series of material, intellectual, spiritual, and emotional characteristics of a society which include art and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries, and living culture with its lifestyle and values. Indonesia's systems, beliefs, and traditions have a rich culture that attracts visiting tourists, both domestic and foreign tourists. The management of Kampung Samin realizes the importance of story content in the current era of digital-based marketing or what is better known as story comic.
Downloads
References
Andiani, N. D., Arismayanti, N. K., Sani, F. E. A., & Wiarti, L. Y. (2022). Wisata virtual: Keterlibatan masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara. Jurnal Kajian Bali (Journal of Bali Studies), 12(2), 426. DOI:10.24843/JKB.2022.v12.i02.p06
Fongo, P., Fanggidae, R. E., & Fanggidae, R. P. (2019). Pengaruh storytelling terhadap keputusan pembelian ada aplikasi belanja online Tokopedia. Conference: Seminar Nasional Manajemen Bisnis APSMBI 2019At: Bali
Hasanah, L. U., & Andari, N. (2021). Tradisi lisan sebagai media pembelajaran nilai sosial dan budaya masyarakat. Jurnal Ilmiah Fonema: Jurnal Edukasi Bahasa dan Sastra Indonesia, 4(1), 48-66.
Lindsay, F. (2015). The seven pillars of storytelling. Bristol, UK: Sparkol Books
McKee, R., & Gerace, T. (2018). Storynomics: Story-driven marketing in the post-advertising world. UK: Grand Central publishing.
McKee, R., & Fryer, B. (2003). Storytelling that moves people. Harvard business review, 81(6), 51-55
Mukaromah, M. (2022). Pola penyusunan pesan di media instagram terkait destinasi wisata Semarang Dimasa Pandemi Covid-19. Jurnal Komunikasi, 16(1), 1-13.
Sukmadewi, N. P. R. (2021). Storynomics tourism: Kualitas Wisata Desa Tenganan Pegringsingan. CULTOURE: Culture Tourism and Religion, 2(2), 194-203.
Downloads
Published
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this proceedings agree to the following terms:
Authors retain copyright and grant the Nusantara Science and Technology Proceedings right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceedings published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
How to Cite
Share
