Storynomic Tourism as A Marketing Strategy for Cultural Tourism in Kampung Samin Bojonegoro
DOI:
https://doi.org/10.11594/nstp.2025.41104Keywords:
Storynomic, samin culture, story tourism, brand story telling, story contentAbstract
Culture is one of the tourism assets which is a tourist attraction in which there are various kinds of traditions, arts, behavior, and building architecture that are typical of an area. Cultural tourism is a type of tourism activity in which the important motivation of visitors is to learn, discover, experience, and consume. Tangible and intangible cultural attractions/products in a tourist destination. These attractions/products are related to a series of material, intellectual, spiritual, and emotional characteristics of a society which include art and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries, and living culture with its lifestyle and values. Indonesia's systems, beliefs, and traditions have a rich culture that attracts visiting tourists, both domestic and foreign tourists. The management of Kampung Samin realizes the importance of story content in the current era of digital-based marketing or what is better known as story comic.
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