Empowering SMES Performance through Digital Economy using Social Media and E-Wallet
DOI:
https://doi.org/10.11594/nstp.2023.3372Keywords:
Ease of Use, Usefulness, SMES PerformanceAbstract
This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
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Copyright (c) 2023 Nurkholish Majid, Nuruni Ika Kusuma Wardhani, Zumrotul Fitriyah
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