How Strategy Orientation Dimensions Affect Travel Agency Performance
DOI:
https://doi.org/10.11594/nstp.2024.4138Keywords:
Organizational performance, strategy orientation, travel agencyAbstract
The current study intends to look at how organizational performance is influenced by the strategy orientation aspects of learning (LO), market orientation (MO), and entrepreneurial orientation (EO) in Indonesian travel agency companies. This study is a descriptive study in terms of the data collection methodology, an applied research study in terms of the intended audience, and a correlation study in terms of the data analysis. All 75 companies that operated in Indonesia's travel industry were included in the research statistical population. Data collection was done using a questionnaire. To test the hypotheses, the partial least square approach was employed. Analysis results indicated that MO mediates the relationship between performance and EO, EO also has a large direct impact on organizational performance, and EO mediates the implication of LO on performance.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Muhadjir Anwar, Ayundha Evanthi , Eko Purwanto
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this proceedings agree to the following terms:
Authors retain copyright and grant the Nusantara Science and Technology Proceedings right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceedings published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
