Packaging Design and Product Branding Training for Young Entrepreneurs in Waru Village, Sidoarjo, Indonesia
DOI:
https://doi.org/10.11594/nstp.2025.4792Keywords:
Branding, entrepreneur, packaging design, youngAbstract
This study examines the impact of a packaging design and product branding training program aimed at young entrepreneurs in Waru Village, Sidoarjo Regency. Recognizing the critical role of Small and Medium Enterprises (SMEs) in regional economic growth, the program sought to address the challenges faced by these entrepreneurs, particularly their lack of knowledge and skills in branding and packaging design. This training, incorporated both presentation and demonstration methods to enhance participants' understanding of effective branding strategies and creative packaging design. The results demonstrated a significant increase in participants' knowledge, with most showing a good grasp of the material, although some areas still required further clarification. Overall, the program positively impacted the participants, improving the competitiveness of their products and contributing to local economic development. Regular monitoring and evaluation were recommended to ensure the program's continued effectiveness and to adapt it to the evolving needs of the participants.
Downloads
References
Kapferer, J.-N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. London: Kogan Page Publisher.
Klimchuk, M., & Krasovec, R. A. (2006). Desain kemasan. Terjemahan oleh Bob Sabran. Jakarta: Erlangga
Putri, N.T., & Oktavia, R. (2023). Designing of yogurt packaging product using quality function deployment technique (case study at UMKM Ceriyogurt). Sustainable Environmental and Optimizing Industry Journal, 5(2), 76–84. doi:10.36441/seoi.v5i2.1878.
Sekarlaranti, A., & Junaedi, S. (2016). Persepsi konsumen terhadap warna, tipografi, bentuk grafis dan gambar pada kemasan produk dengan pendekatan multidimensional scaling. Jurnal Manajemen Teori Dan Terapan, 6(1), 9-23. https://doi.org/10.20473/jmtt.v6i1.2656
Downloads
Published
Conference Proceedings Volume
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this proceedings agree to the following terms:
Authors retain copyright and grant the Nusantara Science and Technology Proceedings right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this proceeding.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the proceedings published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this proceeding.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
How to Cite
Share
